Jumat, 11 Januari 2013

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Sociology: a multiple paradigm science.By George. Ritzer

  • Published on: 1974
  • Binding: Paperback

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Kamis, 27 Desember 2012

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Sabtu, 10 November 2012

Ebook Web Analytics: An Hour a Day

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From the Back Cover

Develop a Successful Web Analytics Strategy A Step-by-Step Guide Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Learn the pros and cons of data collection methodologies Find out how you can stop counting page views and still get a rich understanding of your customers Discover how to identify valuable metrics with the "three layers of so what" test Optimize your organizational structure and choose the right analytics tool Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others Leverage quick-start solutions for blogs and e-commerce, support, and small business websites Learn the key ingredients of a great experimentation and testing platform Use competitive-intelligence analysis to glean insights and drive actions You'll also find: Ten steps to turbocharge your web analytics Seven steps for creating a data-driven culture in your organization Six ways to measure the success of a blog Three secrets behind making web analytics actionable Ten signs of a great web analyst Valuable CD Included The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

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About the Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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Product details

Paperback: 480 pages

Publisher: Sybex; 1 edition (June 5, 2007)

Language: English

ISBN-10: 0470130652

ISBN-13: 978-0470130650

Product Dimensions:

7.3 x 0.9 x 9.2 inches

Shipping Weight: 1.6 pounds

Average Customer Review:

4.0 out of 5 stars

103 customer reviews

Amazon Best Sellers Rank:

#269,202 in Books (See Top 100 in Books)

Do you realize that "Web Analytics 2.0" is the second edition of this book?This is marketing at its best; I ended-up buying two different versions of the same book without knowing it!What's even crazier is that there is no reference to this book in the new edition.The die-hard fans may argue that they are different books; but, you'll find repeated content and points when you read both of them.If you are planing on buying one or more books; please make sure your are "not" buying this edition.I wish amazon would remove this edition from its inventory; or at-least stop bundling and up-selling it with other purchases.BTW, here is the link to his second edition:http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ref=sr_1_1?ie=UTF8&qid=1402014517&sr=8-1&keywords=web+analytics

This book, while some of it is super outdated, is also really helpful and motivating.NOTE: This was published May 29th 2007, I read it in 2016/2017.The tone of the book was perfect; It was professional with a splash of humor here and there. The humor really helped me to stay engaged in the reading.The information itself is really helpful. Like I said above, some of it is outdated, but many, many times I found myself jumping on my computer to try something that the text suggested. There is a lot of really great insight in this book!Some of the main topics and passages that really stuck with me include:* Analysts must have a customer-centric view that enables them to think like customers.* Customer-centric web design is key- you must shift from "the site visitor needs to do what I want them to do" to "the site visitor is doing whatever they wanted to do" and having success.* Report creators and analysts are different- the ability to see the big picture is what an analyst does.* Everything starts with objectives and desired outcomes; "Tell me your objectives and I'll tell you what insights I can provide with the data I have."* The upward trend in user wariness with paid campaigns puts the focus back on SEO.* Data will never tell you the why.* A dashboard=1 single page, any long and that's a report.* PPC can deliver visitors, but often it comes at a great cost and is suboptimal for building long-term relationships with customers... you are "renting" traffic.* "In reality, a while bunch of traffic for most websites comes from the top 20 or so key phrases."- are you optimizing for those 20?* The three greatest survey questions ever: 1) What is the purpose of your visit to our website today? 2) Were you able to complete your task today? 3) If you were NOT able to complete your task today, why not?Tips I also loved included:* The So-What Test: Ask every metric that your report on the question "So what? three times. If you don't get an answer by the third ask, you have the wrong metric.* Check "PPP Campaign Cannibalization Rates" to make sure you aren't paying for traffic you already got organically in the past- test by going dark with PPC.* Not every visitor is there to buy, so don't focus on single-goal or website travel funnels. That's not how people make decisions.Please keep in mind that these are only the lessons and URL's that really stood out to me. This book is full of hundreds of others.I would highly recommended purchasing this book so you can highlight and add tabs to mark important pages that you want to go back to again later on!

I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.

I have purchased this book 2 times. I read it when it was first released and it brought together concepts and application. It is required reading if you in marketing. Using websites as a point of conversion and conversation requires advertising professionals to understand the effectiveness and attribution of the traffic they drive to the site. Start here and read Avinash's books and then go read Eric Petersons Web Analytics Demystified and you will have a solid foundation from which you can look at and interrogate website metrics.

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Jumat, 19 Oktober 2012

Free PDF Children of ChaosBy Greg F. Gifune

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In a torrential downpour, Phil, Jamie and Martin—three teenage boys—encounter a strange and enigmatic man covered in horrible scars who will change their lives, their destinies and the very fate of their souls forever. When their encounter mistakenly leads to murder, they realize this eerie stranger may not have been a man at all, but something much more…

Thirty years later the boys—now men—lead tormented lives filled with horrifying memories of the scarred man and what they did all those years ago in the rain. Phil is a struggling writer, divorced, with a daughter and a mounting drinking problem. Jamie is a defrocked priest with depraved secrets and horrible addictions, and Martin, a madman who thinks himself a god, has vanished into a desolate desert region of Mexico and established a feared and violent blood cult. When Martin’s dying mother hires Phil to find her son and bring him home, Phil embarks on a perilous journey that will take him from the seedy streets of Tijuana, to a dangerous and allegedly haunted stretch of desert Mexican road known as The Corridor of Demons. At the end of the road, in an old and previously abandoned church, Martin and his followers wait in the Hell-on-Earth they’ve created deep in the desert. There will be only one chance for redemption, one chance for salvation, and one chance to stop the rise of an antichrist’s bloody quest for demonic power.

From the void, came chaos. These are its children.

  • Sales Rank: #4075100 in Books
  • Published on: 2015-11-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .94" w x 5.50" l, 1.05 pounds
  • Binding: Paperback
  • 376 pages

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Kamis, 30 Agustus 2012

Free Ebook Stay (The Keaton Series Book 2)By B.A. Wolfe

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Fate took Cassandra down a path she never expected.

Then a small town in Colorado gave her exactly what she needed—until tragedy left her heartbroken and devastated. Alone with only her child and her memories, Cassie struggled to put her life back together, one day at a time, piece by piece. Finding love again was something she never thought possible. That was, until she ran into an unlikely stranger who flipped her entire world on its axis.

Aidan had a secret locked away in his heart; one that would surely send Cassie running the second she discovered it. He held onto her closely and kept his secret guarded, but one careless mistake could reveal all.

Their friendship was strong, their moments beautiful, and the love that brewed between them intense—something neither denied. The only problem? Cassie was slowly letting him into her life. Could she let herself get close to the one person she didn’t think she should?

Her mind tells her to run, but her heart tells her to stay.

  • Sales Rank: #71001 in eBooks
  • Published on: 2014-10-18
  • Released on: 2014-10-18
  • Format: Kindle eBook

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Selasa, 21 Agustus 2012

Ebook Download The Lost City of Z: A Tale of Deadly Obsession in the Amazon

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Product details

#detail-bullets .content {

margin: 0.5em 0px 0em 25px !important;

}

Audible Audiobook

Listening Length: 10 hours and 4 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Random House Audio

Audible.com Release Date: February 24, 2009

Whispersync for Voice: Ready

Language: English, English

ASIN: B001U2MTK6

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I enjoy reading books focusing on exploration, and the Amazon basin is a source rich in possibility. The book River of Doubt, chronicling Theodore Roosevelt's Amazon adventure was particularly entertaining. I was somewhat disappointed, therefore, by this book, which is a quasi-biography of Percy Fawcett and his history of Amazon exploration.I say quasi-biography, because it is largely focused on Fawcett's disappearance and the author's belated search for clues as to his fate. The search for Fawcett became something of a cottage industry in the early to mid 1900s as numerous attempts were made to solve the mystery, many ending tragically. It's safe to say that Fawcett and his two companions either died of starvation/disease or were killed by hostile Indians. Not really much mystery there.Fawcett and many of his contemporaries were lured to the Amazon by the promise of riches, and the belief that a rich civilization once thrived in the region; referred to by many early Spaniards as El Dorado but termed "Z" by Fawcett. Accounts of such explorations are fascinating in their description of the hardships and unique experiences encountered by the explorers, though this book seems somewhat light in that respect, especially when compared to such books as River of Doubt and Stephen Ambrose's Lewis & Clark work. Too little detail on the travails encountered by the explorers is provided.The book rotates between accounts of Fawcett's exploits and those of the author in retracing Fawcett's steps. As a result, the flow of the narrative is disrupted and the overall story suffers as a result. Finally, the author finally claims that an advanced civilization has actually been recently uncovered in precisely the region that Fawcett was exploring, in effect positing that Fawcett's "Z" actually existed and was at least as advanced, if not more so, than contemporary settlements in Europe and Africa. While this may be true, I have not heard of it and suspect that the author is engaging in a bit of conjecture to the benefit of his subject and story line (again, I could be wrong).For those looking for a more satisfying experience in the realm of exploration, I would highly recommend the aforementioned River of Doubt and Ambrose's Lewis and Clark account, Undaunted Courage. Alan Morehead has written two fascinating accounts of Nile exploration and Shackleton's Voyage of Endurance is a spellbinder.

I loved reading this book because of its diversity. You get a well rounded history from multiple accounts of the many cursed expeditions into the Amazon. The crazy men who dared to do it (both present and past), violent tribal peoples (though you understand why they're so hostile to foreigners), the nearly impassable Amazon terrain, the odd and bizarre creatures that reside their, and in the end, a plausible archaeologically based theory behind why people thought there was a large rich city once in the Amazon. Like all things, people's imaginations run wild, but the author also brings you back down the earth with the reality of the jungle which left me with the overall conclusion that these grandiose theories of a Lost City of Z were really just grand exaggerations of much more practical evidence of a fairly developed, but long lost, past civilization.Some people criticize the book for only getting to the final expedition at the very end of the book. But I believe this criticism is unwarranted. You can't just jump into the final expedition without getting the backstory and context of the people, place, and time. I feel the author did a marvelous job of jumping around and pacing the book, so that when you get to the final expedition, you're well versed in the context and prepared to understand why things went down the way they did.Fantastic read, and I shall keep this book as a permanent fixture in my collection. Too bad I only got it in paperback... dang.

I found this book interesting in many ways. It was easy to read since it touched many subjects that are familiar to me. The book covers historic facts of the Victorian age and its influence in the world but specially South America and the countries of Bolivia and Brazil whose Amazonian region was and is difficult to explore or study. It is well balanced since the book covers many areas that help understand different points of view of previous times compared to present times. I found answers to questions that come up as you read this book. For instance, to refer to the tribes that populate the Amazonian forests as savages, made me question who is anyone to judge, specially after the atrocities of WWI, described in the book as well as all the inhuman spectacle of WW2. Also, it explains what was happening in the areas related to the fields he got to be involved in like archeology and the discovery of Machu Pichu which may have influenced him.Fawcett’s motivations could have been banal if they were glory or becoming famous but he showed an ethical position not usual in his time which was to approach the indigenous people in a non violent way, trying not to use arms and ordering to drop arms even if danger was felt. He would raise his hands and confront the Indians which gave him good results since he got to be treated as a sort of friend. This respectful behavior, considering the times, was something positive to take in account when trying to define Fawcett's personality which could show his humanity, something to learn from him. Now, consider that Indiana Jones is partly based in the real life of Percy Fawcett and P.F. is one of the characters of one of his movies; however, Indiana Jones had no problem in shooting for entertainment.Having lived in Bolivia and having done some exploration myself I may have a different take to this adventure. To start, one of Fawcett's motivation was as normal as to answer why people climb mountains, the answer is,” because it's there". I have done hiking going from La Paz at 12000 ft. above sea level to about 15000 ft. and then down to the tropics of Yungas which is the start of the Amazonian jungle all along an Inca road which was partly well preserved considering hundreds of years of use. After getting familiar with this subtropical region, it happened that I read The mines of King Salomon and this book, cited in Grann's book as well, inspired me to go farther. My plan was to go to an uncharted area in the forest called Madidi, which is a national park now. My motivation was just to see what no one else has seen. I was able to enlist two university friends who seemed interested but who back down at the last minute. Next year I tried again but I had a sudden back ache problem. Going back to the book, Fawcett's intentions may have been to attain fame by finding not El Dorado but something like Machu Pichu which was “found” in 1911. He visited Cusco and Tiahuanacu and was able to marvel at the achievements of these civilizations. But destiny put him in the Bolivian jungle with the aid of the British government, it wasn't something that he was looking for but that opened his eyes and his innate explorer spirit.Before I even finished reading this book I was compelled to read about the original source, Percy Fawcett's own words, compiled in a book “Lost trail, lost cities” by Brian Fawcett, his son. By reading it, I found out that in his first trip he was hired by the Bolivian government, P. Fawcett does not mention Brazil in the first expedition which was actually work. Now, there are historical details that are not clear. The border problem between Bolivia and Brazil was already established in 1903 after a short war between these two countries and the result was the annexation of the Acre, an area of 190,000 square Kilometers (75,000 sq mls), more than ¾ the size of UK. By the way, something that this book could have in next edition is a better map, the map of Bolivia is not clear.There are details in the Fawcett's book that could have been part of Grann's book or even the movie, like the moment when, after departing La Paz, one of many mules P.F. had, runs away and that was the mule that had the $£1000 in gold he received as part of the payment from the Bolivian government, an interesting historical detail, a “jingling treasure” in the saddle bags. However, Fawcett explains that the mule was brought back by local people who he rewarded. P .F. describes foreigners by name but there is no mention of Bolivian dignitaries with the exception of the president of Bolivia who was taking matters with his own hands and who knew these lands very well. The region next to the Brazilian border bears his name, Pando.“All who have lived in these lands and learned to know them fell captive to their irresistible charm”, Fawcett writes as part of his reflexions. Is this one of the motives he kept coming back?

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Ebook Free Hit and RunBy Lurlene McDaniel

Ebook Free Hit and RunBy Lurlene McDaniel

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Hit and RunBy Lurlene McDaniel

Hit and RunBy Lurlene McDaniel


Hit and RunBy Lurlene McDaniel


Ebook Free Hit and RunBy Lurlene McDaniel

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Hit and RunBy Lurlene McDaniel

If no one meant for it to happen, should someone be guilty?

Analise: She knows the roads and feels secure riding her bike. Laurie: When asked out by Quin, Laurie is happy. Then his car hits something. Later, Laurie realizes there is a way to get Quin to date her. Quin: Because Quin is athletically gifted, his father expects him to get a scholarship. Nothing is to get in his way of college, athletics, money, and success. When he realizes what has happened, he decides he must not let it ruin his future. Jeremy: It's been the perfect relationship with Analise. Little does Jeremy realize that the beautiful wood he carves will be used for something for Analise. As the lives of people who never wanted to hurt others intersect, harsh realities of choices that cannot be changed are explored.

  • Sales Rank: #99624 in Audible
  • Published on: 2013-04-10
  • Format: Unabridged
  • Original language: English
  • Running time: 236 minutes

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